Sardines
Illustrated Coastal scene inspired by Souss-Massa, near Aït Melloul (Agadir area).
Armorial
Aït Melloul (Agadir area), Souss-Massa, Morocco
Armorial is a Moroccan sardine label packed at the same Aït Melloul (Agadir) cannery as its sister brand Belma, both under France's Chancerelle group.
At a glance
| Country | Morocco |
|---|---|
| Region | Souss-Massa |
| City | Aït Melloul (Agadir area) |
| Founded | 1947 |
| Company | Sister brand to Belma, from the same Aït Melloul cannery |
| Species | Sardina pilchardus (European pilchard) — named on the label |
| Made at | Aït Melloul cannery (Agadir), Aït Melloul, Agadir |
| Owner | Maison Chancerelle |
Notable facts
- Armorial and Belma are two brands from one shared cannery — a clear 'same maker, different label' pair.
- Sold mainly as a spiced sunflower-oil sardine.
Behind the tin
Armorial is packed at Aït Melloul cannery (Agadir) in Aït Melloul, Agadir, Morocco.
The brand is owned by Maison Chancerelle.
Made in the same cannery: Belma.
Products
Armorial Sardines in Spicy Sunflower Oil
Catch area: FAO 34 (Eastern Central Atlantic) · strong inference
Armorial-branded sardine line, sold alongside the flagship Belma name.
Where to buy
Compiled from public reporting and the brand's own materials.
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