Sardines
Sea Value Group
Sea Value Group is a Samut Sakhon, Thailand seafood holding company whose Super C Chef brand sells canned sardines domestically and via export, alongside its larger canned-tuna OEM business.
At a glance
| Country | Thailand |
|---|---|
| City | Samut Sakhon |
| Founded | 2004 Sea Value Public Company Limited was formed in March 2004 as a holding company for two pre-existing tuna processors: Unicord PLC (established 1980) and I.S.A. Value Co., Ltd. Its canned-sardine consumer brand, Super C Chef, predates confirmation of its own founding year. |
| Company | Public company (holding group), SET-listed |
| Price | $ — budget |
| Species | Sardinella lemuru (Bali sardinella) — species varies by catch |
Notable facts
- Headquartered at 39/3 Moo 8, Setthakij 1 Road, Tha Sai, Mueang Samut Sakhon, Samut Sakhon 74000, Thailand — confirming the city noted in the prior pass. (seavaluegroup.com/background)
- Formed March 2004 as a holding company combining Unicord PLC (est. 1980) and I.S.A. Value Co., Ltd.; group entities also include Sea Value Atlantic S.A.S. in France.
- Consumer-facing canned-sardine range is sold under the Super C Chef brand (supercchef.com), while the group's larger business is canned tuna processing and export/OEM supply.
- Super C Chef Sardines in Tomato Sauce, 155g, is independently listed for retail sale by Tops (tops.co.th), Gourmet Market Thailand, and Amazon.com, corroborating the product beyond the company's own site.
- A company brochure PDF is published at seavaluegroup.com/wp-content/uploads/2024/05/SV-Brochure-2022.pdf, but its content could not be extracted as readable text in this pass; no separate press/media kit page was found.
Origin
Sea Value Public Company Limited was formed in Samut Sakhon in March 2004 as a holding company bringing together two already-established Thai tuna processors, Unicord PLC (founded 1980) and I.S.A. Value Co., Ltd., later adding a French subsidiary, Sea Value Atlantic S.A.S.
While the group's core business is large-scale canned tuna processing and export, its Super C Chef brand carries the group's consumer-facing canned sardine range in Thailand, sold in the familiar 155g tomato-sauce and spicy-sauce formats alongside canned mackerel and pilchard. Super C Chef has also been recognized by Greenpeace's Southeast Asia sustainability rankings for its canned tuna sourcing.
Products
Sardines in Tomato Sauce
Super C Chef's core sardine SKU, sold domestically in Thailand and exported; independently listed on Tops.co.th, Gourmet Market Thailand, and Amazon.com.
Where to buySardines in Spicy Sauce
Spicy-sauce variant of the Super C Chef sardine line, listed by Thai wholesale distributor HSL Trading at the same 155g size as the tomato-sauce SKU.
Where to buyChoo Chee Sardines
Thai curry-style sardine variant listed on Super C Chef's own product page (supercchef.com); can size not independently confirmed.
Where to buySources
Compiled from public reporting and the brand's own materials.
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