Sardines
Fresca
Fresca is a value-priced canned sardine and tuna brand from Century Pacific Food, Inc., explicitly marketed as the company's budget-friendly option.
At a glance
| Country | Philippines |
|---|---|
| Region | Pasig City |
| Founded | No founding or launch date specific to the Fresca brand was found. The parent company's predecessor, Century Canning Corporation, was founded December 12, 1978 by Ricardo S. Po, Sr.; the current corporate entity, Century Pacific Food, Inc., was incorporated October 25, 2013. Neither date should be read as Fresca's own launch date. |
| Company | House brand of a major food conglomerate |
| Price | $ — budget |
| Species | Sardinella lemuru (Bali sardinella) — very likely the species |
| Made at | Century Pacific Zamboanga platform, Zamboanga City |
| Owner | Century Pacific Food, Inc. |
Notable facts
- Century Pacific Food's own brand page describes Fresca Sardines as 'your practical and affordable option for sardines, offering a flavorful sauce at a price that's lighter on the pocket.'
- Fresca is sold as both a sardine line and a separate tuna line under the same brand name.
- The company's lineage traces to Century Canning Corporation, founded December 12, 1978 by Ricardo S. Po, Sr.; Century Pacific Food, Inc. itself was incorporated October 25, 2013.
Behind the tin
Fresca is packed at Century Pacific Zamboanga platform in Zamboanga City, Philippines.
The brand is owned by Century Pacific Food, Inc..
Made in the same cannery: 555, Blue Bay, Lucky 7, Ligo.
Origin
Fresca is Century Pacific Food's explicitly budget-positioned sardine and tuna brand — the company's own marketing describes it as the "practical and affordable option," aimed at price-sensitive shoppers rather than competing on quality-tier positioning the way some CNPF sister brands do.
Like other CNPF house brands, Fresca doesn't appear to have its own independent founding story; it's a line within a much larger corporate portfolio that traces to Century Canning Corporation's 1978 founding by Ricardo S. Po, Sr. and the 2013 incorporation of Century Pacific Food, Inc. as the group's consolidated food-manufacturing entity, headquartered in Pasig City.
On sardines, Fresca's confirmed range is a plain tomato-sauce 155g can and a tomato-sauce-with-chili 155g can, both widely available through Philippine e-commerce and grocery retail.
Products
Fresca Sardines in Tomato Sauce
Fresca's core plain tomato-sauce sardine, positioned by Century Pacific as its budget option.
Where to buyFresca Sardines in Tomato Sauce with Chili
Spicy version of Fresca's tomato-sauce sardine, confirmed via multiple Philippine e-commerce listings.
Where to buySources
Compiled from public reporting and the brand's own materials.
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