Sardines
Blue Bay
Blue Bay is a canned sardine and tuna brand owned by Century Pacific Food, Inc., one of the Philippines' largest branded food companies, headquartered in Pasig City.
At a glance
| Country | Philippines |
|---|---|
| Region | Pasig City |
| Founded | No founding or launch date specific to the Blue Bay brand was found on Century Pacific's brand page or elsewhere. The parent company's predecessor, Century Canning Corporation, was founded December 12, 1978 by Ricardo S. Po, Sr.; the current corporate entity, Century Pacific Food, Inc., was incorporated October 25, 2013 as a subsidiary consolidating the group's food manufacturing operations. Neither date should be read as Blue Bay's own launch date. |
| Company | House brand of a major food conglomerate |
| Price | $ — budget |
| Species | Sardinella lemuru (Bali sardinella) — very likely the species |
| Made at | Century Pacific Zamboanga platform, Zamboanga City |
| Owner | Century Pacific Food, Inc. |
Notable facts
- Blue Bay is one of Century Pacific Food's marine brands, sold alongside the company's 555, Century Tuna, Fresca, Ligo, and Lucky 7 lines.
- Century Pacific Food, Inc. describes itself as 'one of the largest branded food companies in the Philippines.'
- The company's lineage traces to Century Canning Corporation, founded December 12, 1978 by Ricardo S. Po, Sr., focused originally on distribution and sales of canned and processed fish products; Century Pacific Food, Inc. itself was incorporated October 25, 2013 to consolidate group operations.
- Blue Bay also sells a tuna line in 155g cans, in addition to its sardine line, though the tuna products are outside this directory's sardine scope.
Behind the tin
Blue Bay is packed at Century Pacific Zamboanga platform in Zamboanga City, Philippines.
The brand is owned by Century Pacific Food, Inc..
Made in the same cannery: 555, Fresca, Lucky 7, Ligo.
Origin
Blue Bay is one of the marine-products house brands of Century Pacific Food, Inc. (CNPF), a Pasig City-headquartered conglomerate that ranks among the largest branded food companies in the Philippines. The company's roots go back to Century Canning Corporation, founded in 1978 by Ricardo S. Po, Sr. as a distributor and seller of canned and processed fish; the modern Century Pacific Food, Inc. entity was incorporated in 2013 to bring the group's food-manufacturing brands under one roof.
Within that portfolio, Blue Bay sits as a value-tier sardine and tuna line alongside better-known CNPF names like 555, Century Tuna, Ligo, Fresca, and Lucky 7. No source found gives Blue Bay its own founding or launch date — it reads as a company house brand rather than a brand with its own independent origin story, and this directory has not been able to confirm one.
On sardines specifically, Blue Bay's range is straightforward: a plain tomato-sauce 155g can and a hot (chili) tomato-sauce 155g can, both sold through general Philippine grocery retail and overseas Filipino grocers.
Products
Blue Bay Sardines in Tomato Sauce
Blue Bay's plain tomato-sauce sardine, sold as the brand's core sardine SKU.
Where to buyBlue Bay Sardines in Tomato Sauce Hot
Spicy version of Blue Bay's tomato-sauce sardine.
Where to buySources
Compiled from public reporting and the brand's own materials.
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