Sardines
Illustrated Coastal scene inspired by Jakarta.
ABC (Sarden ABC)
Jakarta, Indonesia
Indonesia's best-known sarden line, a Kraft Heinz joint-venture brand sold in tomato, chili and extra-hot sauces, with a fry-ready Siap Goreng serundeng variant added in 2023.
At a glance
| Country | Indonesia |
|---|---|
| Region | Jakarta |
| Founded | 1975 Company founded 1975 by the Chu family of Medan; Heinz took a 65 percent stake in February 1999 for 70 million US dollars. |
| Company | Multinational-owned mainstream brand |
| Price | $$ — mid-range |
| Owner | PT Heinz ABC Indonesia |
Notable facts
- Retail listings state about 51 percent sardine content; no Latin species name is published and the canning site is unconfirmed, so Sardinella lemuru is an inference.
- Its canned mackerel, not its sarden, appeared on Indonesia's 2018 BPOM Anisakis recall list, which covered canned mackerel only.
Behind the tin
The brand is owned by PT Heinz ABC Indonesia.
Products
Sarden Saus Tomat
tomato sauce155g
Sarden Saus Cabai
chili sauce425g
Sarden Siap Goreng Bumbu Serundeng
Fry-ready format launched 2023
Sources
- Kraft Heinz Indonesia, ABC brand page
- Wikipedia, ABC food brand
- Tokopedia, ABC official store
Compiled from public reporting and the brand's own materials.
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