Sardines
Illustrated Coastal scene inspired by Mekong Delta, near My Tho, Tiền Giang.
3 Cô Gái
My Tho, Tiền Giang, Mekong Delta, Vietnam
Vietnam's market-leading canned-fish brand, Thai-owned and canned at My Tho, whose 155g cá mòi sốt cà is one of the country's few true-sardine SKUs on a shelf dominated by round scad.
At a glance
| Country | Vietnam |
|---|---|
| Region | Mekong Delta |
| City | My Tho, Tiền Giang |
| Founded | The Royal Foods Vietnam plant at My Tho opened in 2007; the brand family is Thailand's Three Lady Cooks. |
| Company | Thai-owned, Vietnam-canned market leader |
| Price | $$ — mid-range |
| Owner | Royal Foods (Vietnam) |
Notable facts
- Present in more than 50,000 outlets; the same brand also sells cá nục (round scad) tins that are not sardines.
- Both Vietnam-canned and Thai-import versions of the brand circulate, and the dual origin should be stated.
- Retailer copy lists about 60 percent sardine content; no Latin name appears on the label.
Behind the tin
The brand is owned by Royal Foods (Vietnam).
Products
Cá mòi sốt cà (sardines in tomato sauce)
tomato sauce155g
Sources
Compiled from public reporting and the brand's own materials.
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